News

Home > News >

Company News About TAZATA AT MEGA SHOW Bangkok & Accelerates Footprint Expansion Across Southeast Asian Audio Market

Events

Cases

Contacts

Contacts: Mr. Zach Wong

Tel: 86-190-6801-1752

Contact Now

Mail Us

TAZATA AT MEGA SHOW Bangkok & Accelerates Footprint Expansion Across Southeast Asian Audio Market

2026-07-24

TAZATA Audio at MEGA SHOW Bangkok Exhibition Overview

MEGA SHOW Bangkok is Southeast Asia’s premier mid-year B2B sourcing fair for consumer goods & electronics, extended from the iconic 30-year-old Hong Kong MEGA SHOW trade show. Launched in Thailand in 2023, the annual exhibition serves as the most pivotal offline gateway for Chinese brands to penetrate the ASEAN market under RCEP trade agreements.The annual exhibition serves as the most pivotal offline gateway for Chinese brands to penetrate the ASEAN market under RCEP trade agreements.

The 2026 edition ran from July 15 to 17 at Queen Sirikit National Convention Center (QSNCC), central Bangkok’s landmark CBD venue with convenient public transport access. Over 1,000 exhibitors across Asia gathered here, welcoming more than 23,380 professional buyers from 105 countries and regions, including supermarket procurement managers, electronics chain buyers, cross-border e-commerce operators and exclusive regional distributors throughout Southeast Asia.

TAZATA took part in the Consumer Electronics & Home Appliances Zone, showcasing its full lineup of portable Bluetooth audio devices tailored for ASEAN consumers.

Brand Foundation in Thailand Before the Show

Prior to this exhibition, TAZATA had built a well-established offline retail network across Thailand, with over 200 exclusive brand counters deployed nationwide covering top mainstream retail channels:

Terminal 21 landmark themed shopping mall
Banana lifestyle chain stores
Power Buy, Thailand’s leading nationwide electronics retail chain under Central Retail Group

With unified standardized in-store display design, localized after-sales service system and customized marketing strategies adapted to Thai consumption habits, TAZATA has accumulated abundant frontline sales data. Sustained robust terminal sales, stable customer repurchase rate and widespread positive reviews from local Thai users have fully proven the strong market adaptability and competitiveness of TAZATA audio products in Thailand. This mature, replicable offline operation system is set to be rolled out gradually to Vietnam, Malaysia, Indonesia and other ASEAN nations in the next stage.

Exhibition Outcomes & Strategic Plan

Throughout the 3-day trade show, TAZATA’s international sales team conducted one-on-one business consultations with hundreds of ASEAN purchasers, covering small-batch trial order policy, regional exclusive dealership terms, global certification support, consolidated logistics & customs clearance and after-sales maintenance solutions. Dozens of preliminary agency cooperation intentions were signed on-site, with numerous buyers requesting product samples and personalized ODM customization services.

By taking Thailand as the regional hub, TAZATA will continuously expand offline retail and cross-border e-commerce channels across all ASEAN countries, popularizing premium, cost-effective audio products and steadily advancing its global market layout.

For catalog inquiries, sample application and exclusive regional dealership cooperation, please contact TAZATA official business department.

Amanda Jiang
latest company news about TAZATA AT MEGA SHOW Bangkok & Accelerates Footprint Expansion Across Southeast Asian Audio Market 5

News

Cases

TAZATA AT MEGA SHOW Bangkok & Accelerates Footprint Expansion Across Southeast Asian Audio Market

TAZATA Audio at MEGA SHOW Bangkok Exhibition Overview

Speaker

Headphones